Online travel agency created in June 2018 in Annecy, Explora Project is specialized in travel adventure of a new kind. Their mission is to bring extraordinary outdoor experiences to the ordinary men and women we are. Physical transcendence, reconnection to nature, and sharing are at the heart of their values. Their explorations of 2 to 15 days promote the discovery of oneself.
With a fast-paced evolution of the startup, their booking solution did not live up to their ambitions.
Increase engagement, conversion and users attention.
Clarify expedition informations by presenting it from a new angle and reduce fears about users safety and fitness level.
The main goal was to envision Explora Project as a netflix for micro-expedition. To immerse the users throughout a short video before wanting them to engage. To do that, we had to create from scratch a social and media-oriented product.
The challenge was double. On one hand, I needed to concentrate my efforts on finding a way to industrialize the creation of expedition with custom made videos. On the other, integrate the entire platform in front-end to allow more time for the developers to manage the back-end.
Creating new expeditions was done manually with long negotiation phases with local guides, restaurant and habitation owners… In order to increase the offer and add media content to them, we had to internalize the process. To create a marketplace where they could control the desired outcome. By calibrating each block to each other.
Aside from presenting the value proposition of these new types of expeditions, our job was to create a malleable structure :
To categorize the different expeditions. Refining them over time with user feedback. Allowing to increase engagement and conversion of the users with few efforts.
Make each section of the booking expérience independent of each other. Allowing to perform independent modifications of each sections.
Combining the design phase with the front end one allowed us to work at a faster pace. Using a web software called webflow, we could learn how to manage both phases.
One of my personal metrics was to know in advanced how I was using my time and what task I could optimize. Focusing on the core aspects of the project, I needed nevertheless to invest in new trades to have more control on the output of this project.